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Businesses look for Medallia alternatives for more affordable pricing, clearer implementation timelines, easier customization, and tools that teams can use effectively without heavy training.
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Top Medallia competitors include Capacity, Qualtrics and InMoment. They offer strengths across AI automation, VOC programs, advanced analytics, B2B lifecycle management, and website-level feedback capture.
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The best alternative ultimately depends on your business size, customer experience goals, feedback and survey needs, and the level of AI or automation you want built into your workflows.
Delivering a great customer experience isn’t optional—it’s what makes your business successful. But let’s be honest: the bar for customer service is higher than it has ever been. Speed, convenience, and personalization are just the basics modern consumers expect. To make things trickier, more than 50% of unhappy customers never say a word—they just quietly switch to your competitors.
That’s why experience management platforms like Medallia have become so valuable, giving companies the insights and tools they need to wow their customers. But if you’re already a Medallia user—or just exploring your options—you might be wondering whether there are Medallia competitors that fit your business better.
You’re in the right place. In this article, we’ll cover:
- Why many businesses are exploring Medallia competitors
- The real cost of overlooking customer experience tools
- Top 11 Medallia alternatives tailored to different business needs
Let’s begin!
What is Medallia?
If you’ve just heard someone talking about the tool or stumbled upon it, Medallia is a SaaS company specializing in experience management—specifically, customer experience (CX) and employee experience (EX).
Their flagship offering, the Medallia Experience Cloud, helps organizations capture feedback from:
- Surveys
- Digital interactions
- Contact centers
- Social media
The platform also analyzes related data in real time and triggers actions to improve satisfaction, loyalty, and engagement.
In a snapshot, Medallia offers:
- A unified platform that collects signals from virtually any interaction, such as web, mobile, voice, video, social media, and more
- AI-driven analytics that surface key themes, predict trends such as churn, and help drill down to root causes
- Role-based alerts and action workflows aimed at enabling frontline teams and executives alike to act quickly
- Custom solutions for customer experience, employee engagement, contact center intelligence, and market research
Whether your business is still small or growing rapidly, having customer experience management tools in your arsenal is always beneficial.
Why is measuring customer experience important?
73% of consumers are more than happy to pay more for services if the provider ensures a convenient experience. Investing in the right customer experience management tools pays for itself! But let’s look at other benefits a modern platform can bring to the table.
- Better outcomes over time: Measuring CX allows you to identify patterns and root causes behind positive and negative feedback. With consistent tracking, you can:
- Prioritize initiatives that genuinely improve satisfaction
- Monitor progress over time and adjust when trends shift
- Build a customer-centric culture where continuous improvement is the norm
- For example: Say you run a hotel chain and use a CX platform to track guest feedback across different booking platforms. The platform might identify, for example, a recurring complaint about check-in delays. By having clear data and evidence, you can improve check-in procedures, improving CX.
- Lower support costs: Bad customer experience is expensive. Companies across the world risk losing $3.7 trillion in sales due to poor experiences. Choosing the right CX tools can help minimize these costs by highlighting pain points in the customer journey. This way, you can resolve issues proactively—before customers need to contact support. Another way the right CX platform can help reduce costs is by consolidating multiple solutions into one. A great example of this is Capacity’s customer support software. It combines feedback, customer support automation, and QA tools in a single platform to help you cut costs and deliver a more unified, consistent service.
- Stronger brand reputation: The majority of customers give businesses only 0 to 2 chances to improve after a negative experience. That can be anything from a long wait time to an unsatisfactory response from a support agent—enough to prompt a switch to competitors or, worse, leave a bad review that shapes the opinions of potential customers. By measuring CX, your business can detect and respond to dissatisfaction before it turns into negative word-of-mouth.
- Higher customer loyalty: Customers who feel heard and valued are far more likely to stick around. Think about your favorite online retail store or food delivery service. Is it only price and products that entice you to stay, or is it also quick delivery, support that responds quickly, easy platform navigation, and data security and trust? That’s where customer experience platforms make a huge difference. They help you understand what drives loyalty or churn and personalize experiences to meet customer needs.
- More revenue opportunities: As mentioned earlier, happy customers not only stay—they spend more. Through CX measurement, you can identify cross-sell or upsell opportunities based on behavior and sentiment and innovate offerings based on unmet needs and customer suggestions.
Why look for Medallia alternatives?
Founded in 2001, Medallia has been the industry standard for many years. If you asked any large corporation about their go-to customer experience management platform, chances are you’d hear Medallia.
The platform is still strong, but your business might be looking for solutions that feel less overwhelming and are more affordable. We analyzed Medallia customer reviews across G2, Gartner, and other platforms to compile a list of reasons why you may also want to explore Medallia competitors—just in case.
Cost and pricing transparency
Medallia is often noted as being relatively expensive, especially for small to mid-sized organizations. Its pricing model can also feel unclear as they offer custom quotes.
Integrating business software is a long-term investment. Even if your software expenses aren’t high right now, it’s worth considering the future. As your business grows, will the tool of your choice be able to handle that growth without a significant price jump?
Long implementation and setup
Medallia is a comprehensive platform, to say the least, which also means the initial setup can be lengthy and complex.
The more time a tool takes to implement, the less time you have to dedicate to your customers. A complicated setup also puts extra work on your team, making mistakes more likely and defeating the whole purpose of optimizing your work. The easier the setup, the faster you can start using the platform and delivering better service to your customers.
Steep learning curve and complex interface
Some customers point out that while powerful, the platform can feel overwhelming due to its breadth of features. Users often report needing considerable training or onboarding before they feel confident navigating Medallia and extracting insights, prompting them to look for Medallia alternatives.
This ties back to the previous point—if you struggle to use a platform, it’ll take you longer to:
- Get comfortable with it
- Unlock all the benefits it’s supposed to offer
- Focus on your customers
Difficult customization
Although highly configurable, certain customizations—especially around advanced analytics or specialized reporting—may require technical support or incur additional costs, limiting self-service flexibility.
Customization features are crucial. No two businesses are the same. Would a fashion retailer use the same features and functionality as a SaaS startup? Probably not. The more flexibility you have to adapt the platform to your specific business and customer needs, the more value you’ll gain.
Issues with support responsiveness
A few users mention that support response times and agility in addressing issues could be improved.
You never know when you’ll run into a problem that needs a quick solution. For example, say you’re compiling a report on Yelp reviews of your business. You need to extract the information, but the tool isn’t cooperating. You contact support, but all you hear is silence or an automated generic response. Meanwhile, you need those insights for a meeting in just a few hours.
Responsive support—or AI-powered conversational support—is crucial to help you resolve challenges quickly and make sure you know the platform inside and out.
Text analytics limitations
Some users report that Medallia’s text analytics capabilities may fall short, especially when it comes to processing and analyzing large volumes of feedback. Users have noted limitations in features such as sentiment analysis and categorization, which can hinder in-depth insights.
A customer experience management tool should offer advanced text analytics to help you truly understand your customers. For example, if you receive many comments or written reviews about long delays, the system should flag them and help you address the issue.
What are the top 11 Medallia competitors and alternatives?
While Medallia is a great tool for many companies, if you clicked this article, you’re probably looking for something:
- More versatile
- More affordable
- More tailored to your business
We get it! That’s why we gathered 11 top Medallia competitors based on different business types and functionality.
TL;DR
- Capacity: Best Medallia competitor for AI strategy and unified business knowledge
- Gainsight: Best Medallia competitor for B2B SaaS management
- QuestionPro: Best Medallia competitor for affordable surveys and feedback collection
| Tool | Best For | Pros | Cons | Free trial |
|---|---|---|---|---|
| Capacity | Internal support, chatbots, AI strategy, and unified business knowledge | Omnichannel AI knowledge, AI-powered automation, seamless integration, reduced operational costs | Not a full CX suite | 14 days |
| Qualtrics | Large, data-driven CX teams | Powerful analytics and experience management, flexible in-survey logic, data visualizations, and integration | Costly, steep learning curve | No |
| InMoment | Digital feedback, VOC programs | Voice of customer programs, digital feedback, and text analytics, good omnichannel support | Complexity, less intuitive UI | 30 days for InMoment CoreCX |
| QuestionPro | Versatile feedback collection | Survey creation and feedback collection, many templates and reporting tools | Outdated UI, locked advanced features | 10 days |
| GetFeedback | Salesforce-centric businesses | Highly intuitive UI, strong Salesforce integration, flexible distribution channels | Limited advanced analytics, offline capability limitations | No |
| AskNicely | NPS programs | NPS-focus, quick feedback loops, user-friendly interface | Smaller scope | No |
| Qualaroo | Product and web feedback | Great for website and product insights, behavioral targeting, affordable | Limited survey depth | No |
| Gainsight | B2B SaaS management | Customer success tracking, excellent for B2B SaaS subscriptions | Not for general CX, can get expensive | No |
| ClearlyRated | Client service firms | Tailored to service industries, annual client surveys and reputation tracking | Focused on annual surveys | After requesting a demo |
| Survicate | SMBs and marketing teams | Combines on-site surveys, NPS tools, and email surveys, affordable and easy to set up | Basic analytics | 10 days |
| Verint | Omnichannel customer engagement | Speech and text analytics, wide coverage of industries and communication channels | Lacks advanced analytics and predictive capabilities | No |
1. Capacity
Best Medallia alternative for internal support, chatbots, AI strategy, and unified business knowledge
A modern AI-powered support automation platform, Capacity makes customer and employee support smarter and faster. Instead of just collecting feedback, it proactively resolves inquiries across channels and frees teams from repetitive tasks.
The platform offers advanced tools for external and internal support—automating routine processes, giving more ownership to your team, and keeping customers happy. It’s not only a strong Medallia competitor for customer experience management, but also for many other business functions.
Features not to miss
Smooth campaigns and workflow automation
Capacity offers extensive workflow automation options—from emails to social media and omnichannel campaigns. With no-code tools, you can:
- Segment and engage customers based on real-time data
- Trigger personalized emails, SMS, and in-app messages
- Track open rates, conversions, and engagement trends
Analytics that give insights, not just numbers
Capacity isn’t just another feedback-tracking tool. It provides an AI-powered business strategy, seamlessly integrating across business operations and tracking interactions to reveal how well your organization is performing. Each interaction—virtual or human—is monitored to show you:
- Total inquiries, active users, session duration, and deflection rate
- How customers interact with automation, helping refine responses
- Detailed reports on conversations, agent performance, and escalations
Automated quality monitoring
Capacity analyzes customer interactions across support and communication channels to ensure excellent service quality. When agents interact with customers, advanced AI features detect:
- Talk-over
- Silence
- Sentiment shifts
- Compliance risks
During or after an interaction, AI coaches alert team members and suggest ways to improve. These advanced customer support and QA features significantly reduce average handle time (AHT) and boost customer satisfaction scores.
Intelligent omnichannel virtual agents for consistent communication
Whether customers reach out via chat, email, voice, SMS, or social, Capacity’s virtual agents stay consistent and deliver personalized service.
Back to the hotel example: A customer calls your support team to find a room in a specific city. A virtual agent picks up and provides personalized suggestions. The customer then asks for those options via email. No problem—the system adapts the same information to email while keeping the same style and sentiment.
Learns as it goes
Customer experience management often ties to psychology and evolving consumer needs. These subtle shifts can be hard to detect, but Capacity’s AI-powered platform learns and adapts seamlessly.
The more customers interact with the platform by:
- Asking questions on the website
- Completing operations via calls
- Sending confirmation emails
…the smarter it becomes, adjusting to changing needs, sentiment, and behavior. Its Agent Assist feature also offers great help for your support staff. Your agents can get real-time suggestions and search for information faster to speed up customer service and utilize their skills better.
Pros
- AI-orchestrated strategy across customer support, marketing, and other departments
- AI-powered automation, ideal for building smart knowledge bases and chatbots
- Reduced support costs through automated responses and self-service workflows
- Seamless integration with internal and external support channels
Cons
- Might not work if you’re looking only for a CX feedback platform
- Might not be the best fit for smaller businesses
Free trial? Yes, Capacity offers a 14-day free trial.
You can also calculate the direct value of automation with Capacity by using their ROI calculator.
2. Qualtrics
Best Medallia alternative for large, data-driven CX teams
A heavyweight in the experience management space, Qualtrics enables organizations to deeply understand customer behavior at scale. Its strength comes from research-grade survey tools, AI-powered analytics, and enterprise-level customization.
Key features
- Sophisticated survey builder: The tool gives you an in-depth view into your customers. Design complex surveys that adapt dynamically to respondents’ answers using advanced skip logic, branching, and display rules.
- AI-driven predictive analytics and trend forecasting: Integrated machine learning predicts outcomes, identifies emerging patterns, and forecasts key metrics from collected data.
- Real-time dashboards and automated alerting: Qualtrics lets you monitor live responses through interactive dashboards and trigger instant notifications when specific thresholds or conditions are met.
- Deep integrations with popular tools: Qualtrics integrates with tools like Salesforce, SAP, and Slack. You can also connect it with major CRM, ERP, and collaboration platforms to sync data and automate workflows.
Pros
- Enterprise-grade analytics and experience management capabilities
- Highly flexible survey logic, data visualizations, and integrations
Cons
- Can be expensive for smaller businesses
- Depth of functionality comes with a steep learning curve
Free trial? It offers a free survey account, but full platform access requires requesting a demo.
3. InMoment
Best Medallia alternative for digital feedback and VOC programs
With roots in voice, text, and video analytics, InMoment delivers an end-to-end CX intelligence platform that helps businesses act faster and smarter on feedback. Its AI features and real-time insights strengthen retention and brand loyalty.
Key features
- Omnichannel feedback collection: InMoment integrates with various communication channels and captures customer feedback from web, mobile, email, social media, and in-store interactions.
- AI-powered text analytics and sentiment analysis: If you want to understand your customers better, this is a tool not to miss. It uses natural language processing to detect themes, sentiment, and intent in quantitative and qualitative feedback.
- Automated workflows for real-time feedback resolution: Got a complaint about delivery time? Route issues instantly to the right teams, triggering actions to address concerns before they escalate.
- Custom integrations with tools like Salesforce and Zendesk: If you’re used to these tools, then InMoment offers strong integrations. You can connect with CRM and support platforms to unify customer insights and streamline case management.
Pros
- Strong emphasis on voice-of-customer programs, digital feedback, and text analytics
- Solid omnichannel support via email, SMS, web, and in-app
Cons
- Custom implementations can be complex
- Reporting and interface may feel less intuitive compared to newer, lighter-weight tools
Free trial? It offers a 30-day trial of InMoment CoreCX.
4. QuestionPro
Best Medallia alternative for versatile feedback collection
If you’re looking for a versatile yet affordable Medallia competitor to collect customer feedback, QuestionPro is worth a try. A dynamic and cost-effective research platform, it enables businesses to collect, analyze, and act on CX data flexibly.
Key features
- Online and offline surveys and templates: If creating customer surveys is your main goal, QuestionPro should be on your radar. You can create and deploy surveys anywhere—even offline—using a wide range of ready-made and customizable templates.
- “AskWhy” feature: Combines Net Promoter Score measurement with follow-up questions to uncover drivers of satisfaction, loyalty, and attrition.
- Data integrations and omnichannel feedback tracking: Consolidate responses from multiple channels and sync them with external systems for unified analysis.
- Role-based dashboards: You can decide which departments or individuals can access data and provide tailored views for each.
Pros
- Cost-effective and feature-rich for survey creation and feedback collection
- Extensive templates, logic branching, and reporting tools
Cons
- UI design feels somewhat dated
- Advanced analysis features may require upgraded plans
Free trial? It offers a free version and a 10-day trial of one premium plan.
5. GetFeedback
Best Medallia alternative for Salesforce-centric businesses
Choose GetFeedback if your goal is sleek surveys embedded in workflows. Part of the SurveyMonkey Enterprise suite, it connects feedback collection with CRM-driven action to power real-time customer insights.
Key features
- Omnichannel feedback collection: Like most options on the list, the tool captures feedback across multiple channels, such as email, SMS, web, in‑app, live chat, kiosks, ATMs, and more.
- SurveyMonkey-style interface: You can quickly set up surveys without deep technical skills, especially if you’re familiar with SurveyMonkey tools.
- Automated workflows for real‑time feedback resolution: Trigger instant alerts, route critical feedback to the right teams, and close the loop on issues as they happen.
- Custom integrations: GetFeedback integrates well with Salesforce, Slack, Jira, Zendesk, and other popular tools to reduce manual data entry and provide more accurate information.
Pros
- Highly intuitive UI—easy for non-technical users to design surveys, launch them quickly, and manage responses
- Strong Salesforce integration
- Flexible distribution channels across web, email, SMS, in-app, and kiosk delivery
Cons
- Limited advanced analytics
- Lacks robust offline capability
Free trial? You can access a basic free plan.
6. AskNicely
Best Medallia alternative for NPS programs
AskNicely specializes in daily NPS tracking and frontline engagement. It’s a strong option for service industries that want to monitor sentiment and act with speed and focus.
Key features
- Automated daily NPS surveys: Continuously measure customer loyalty by sending short, automated Net Promoter Score surveys every day to track shifts in sentiment over time.
- Real-time alerts for promoters and detractors: The platform sends instant alerts when high-value promoters or at-risk detractors respond, enabling rapid follow-up or referral requests.
- Team performance dashboards tied to feedback: Display live leaderboards and performance metrics linked directly to customer feedback, motivating staff and guiding coaching.
- Integration with helpdesk and CRM systems: You can integrate feedback into customer records and automatically trigger workflow actions.
Pros
- NPS-focused platform built for quick feedback loops
- User-friendly interface and fast deployment
Cons
- Less suitable for detailed experience mapping
- Lacks advanced features
Free trial? No, demo only.
7. Qualaroo
Best Medallia alternative for gathering product and web feedback
If you’re looking for an easy-to-use tool to collect feedback directly on your website, Qualaroo is worth considering. It provides conversational survey capture in-page, helping you tap into visitor intent and sentiment in the moment with minimal friction.
Key features
- In-page micro-surveys: The tool lets you deploy short surveys directly on your site or app to collect contextual feedback while users are actively engaged.
- Visual targeting: The great thing about Qualaroo is that you can segment surveys and show them only to specific user segments based on actions, time on page, scroll depth, or other behavioral cues.
- Rich sentiment and text analysis tools: Use built-in NLP and sentiment scoring to identify emotions, themes, and intent in open-ended responses.
- Integrations with analytics and CRM platforms: Qualaroo makes information flow seamlessly across platforms. Connect with tools like Google Analytics, HubSpot, and Salesforce to unify behavioral data with feedback insights.
Pros
- Great for website and product insight through in-page surveys and micro-surveys
- Offers behavioral targeting and exit-intent surveys
- Affordable
Cons
- Focused mainly on digital and web feedback, not a full CX suite
- Survey options limited to short, contextual interactions
Free trial? It offers a limited free version.
8. GainSight
Best Medallia alternative for B2B SaaS management
Focused on B2B and SaaS businesses, GainSight helps customer success teams monitor health scores, track lifecycles, and intervene proactively to reduce churn.
Key features
- Customer health scoring and lifecycle awareness: A great option for tracking customer engagement, product usage, and sentiment to produce a dynamic “health score” across the customer journey.
- Risk detection: Identify churn risks through behavior patterns and trigger alerts so your team can proactively address issues before they escalate.
- Integration with customer success tools and CRMs: Like most tools on the list, GainInsight connects with platforms like Salesforce, Zendesk, and Slack to embed customer success insights directly into daily workflows.
- Dashboarding for retention and upsell visibility: You get real-time visualizations of renewal likelihood, churn risk, and upsell opportunities for strategic account planning.
Pros
- Excellent for customer success tracking, renewal management, and churn prevention
- Tailored for B2B SaaS subscriptions and lifecycle data management
Cons
- Not designed for general survey collection or broad voice-of-customer feedback
- Expensive and may require significant implementation effort
Free trial? No, but their product experience tool offers a free trial.
9. ClearlyRated
Best Medallia alternative for client service firms
ClearlyRated stands out on this list by focusing on professional services, helping firms gather client satisfaction and Net Promoter Score feedback tailored to service excellence and RFP needs.
Key features
- Client satisfaction and NPS survey templates: Ready-made, industry-specific surveys make it easy to measure satisfaction and Net Promoter Score with minimal setup.
- Benchmarking against industry peers: Compare your client feedback scores with aggregated results from similar firms to gauge competitive standing.
- Automated reminders for timely feedback: Schedule follow-up emails to increase response rates and capture fresher insights.
- Reporting designed for proposals and competitive bids: Generate branded reports highlighting satisfaction metrics to strengthen RFP submissions and stand out in sales pitches.
Pros
- Tailored for service industries with client satisfaction benchmarks
- Great for annual client surveys and reputation tracking
Cons
- Narrow in scope and might lack full real-time experience analytics
- Best suited for professional services rather than broader CX programs
Free trial? Yes—request a demo to try the platform for free.
10. Survicate
Best Medallia alternative for SMBs and marketing teams
Survicate combines website surveys, feedback widgets, and automated outreach. The tool is great if your goal is to capture customer insights across channels and use them to guide product and marketing decisions.
Key features
- Feedback widgets and website pop-up surveys: Embed lightweight widgets or pop-ups on your site to collect user feedback without disrupting the browsing experience.
- Email survey campaigns: Send branded surveys via email to measure loyalty, satisfaction, and customer effort across your audience.
- Targeting tools and trigger-based surveys: Show surveys to specific segments or trigger them based on user actions, behavior, or attributes.
- Integrations and analytics tools: Sync responses directly with marketing, sales, and analytics platforms like your CRM, Marketo, and Intercom to centralize insights and automate follow-up actions.
Pros
- Combines on-site surveys, NPS tools, and email surveys
- Affordable, easy to set up, and integrates with many CRMs and marketing tools
Cons
- Lacks advanced analytics and predictive capabilities
- Survey logic capabilities are more rudimentary compared to enterprise platforms
Free trial? They offer a basic free plan and a 10-day free trial to explore premium features.
11. Verint
Best Medallia alternative for businesses focused on omnichannel customer engagement
Verint is a customer engagement platform that brings together customer feedback, workforce management, and digital-first engagement tools. It’s designed for organizations that want to not only measure experience but also improve it in real time by aligning people, processes, and data across every channel.
Key features
- Omnichannel feedback collection: The tool opens a 360-degree view of your customers. Gather insights from surveys, social media, voice, chat, email, and digital interactions.
- AI-powered analytics: Their natural language processing and speech/text analytics are quite advanced. With the help of these AI features, you can uncover sentiment, trends, and root causes behind customer behaviors.
- Customer journey mapping: The tool lets you see a full customer journey and optimize it with data-driven insights to pinpoint friction points.
- Workforce optimization: Integrated workforce management ensures that the right employees are available at the right time to improve service.
Pros
- Strong in speech and text analytics, especially for contact centers
- Combines customer experience with workforce engagement for a holistic approach
- Wide coverage of industries and communication channels
Cons
- Interface can feel dated compared to newer CX platforms
- Implementation and customization may require significant time and resources
Free trial? No free trial, but demos and tailored consultations are available on request.
Want to bring your customer experience to the next level?
Customer experience management isn’t an easy task. Customers expect nothing less than perfection and personalized attention at every step. That’s where modern tools meet modern consumers. But finding the one solution that truly sticks takes time (and research).
After reading this article, you now have some strong Medallia alternatives to consider.
Quick recap: 11 Medallia competitors worth checking out
- Capacity
- Qualtrics
- InMoment
- QuestionPro
- GetFeedback
- AskNicely
- Qualaroo
- GainSight
- ClearlyRated
- Survicate
- Verint
If your goal is to find one platform with multiple solutions under one roof, Capacity is hard to beat. Advanced AI strategy, internal and external support automation, powerful insights, and over 250 integrations are all waiting for you.
Sounds good? Book a demo today.
FAQs
Medallia helps organizations collect, analyze, and act on feedback from customers, employees, and other stakeholders. Using real-time data from surveys, social media, web behavior, and contact centers, Medallia provides AI-powered insights to improve satisfaction, reduce churn, and drive business performance.
Medallia is great for customer-facing and people-focused teams, like sales and customer support. It’s best suited for mid-to-large enterprises across industries like hospitality, retail, financial services, healthcare, and telecom.
The main Medallia competitors are:
1. Capacity
2. Qualtrics
3. InMoment
4. QuestionPro
5. GetFeedback
6. AskNicely
7. Qualaroo
8. GainInsight
9. ClearlyRated
10. Survicate
11. Verint
The platform of your choice should include features like custom surveys, AI automation, analytics, and real-time insights, as well as easy integration with your CRM system and other customer-support facing tools.
A CX platform is a tool that helps businesses manage and improve every interaction a customer has with their brand.
It typically includes:
– Feedback collection through surveys, social media, chat, etc.
– Data analysis
– Actionable insights
– Automation
The goal is to create consistent, personalized, and satisfying experiences that lead to greater loyalty and lifetime value.
No, Medallia is not a CRM system. While CRMs like Salesforce manage customer data, sales, and relationships, Medallia focuses on experience insights—capturing how customers and employees feel about their interactions. However, Medallia integrates with CRMs.
