Company sales representatives often feel they don’t have enough time during working hours to connect with customers. Why? Because they must spend the bulk of their time entering customer data into CRM and ERP systems. After a while, they start to feel more like administrators rather than sales representatives. Also, manual entry often results in duplicates and errors that impact productivity negatively. When a sales representative wants to contact a customer, they want to have all the right contact information available without having to search through duplicates or worry about getting bad data.
The good news is RPA can automate data replication, invoice documentation and routing, and updating the CRM system. RPA can also clean data to help increase engagement and productivity for employees who work in sales.
