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Should our digital transformation strategy be customer-centric?

by | Apr 22, 2021

Coming out of a pandemic has taught many organizations about the importance of people. Customers are crucial to any business, and digital transformation should be customer-centric. The goal should be to provide a better customer experience using AI and predictive analysis to understand consumer needs and trends.

Consistent customer interaction is also critical for business growth. Collecting feedback, and acting on the suggestions are the key to success. Using the right digital tools can increase your audience reach and enable the platforms that help improve customer loyalty.