It’s important to focus on both clear short-term needs and a long-term digital future. As such, have a digital strategy that is aligned with your overall business strategy. It should be based on shifts in customer behavior and effective business models.
Look for potential sources of value, and what type of digital ecosystem can capture that value. Also, make your organization more resilient by figuring out how to serve customers in a way that safeguards their health during a pandemic. Search for opportunities to digitize interactions. Create an infrastructure that supports the development of new digital channels.