Getting your content out in the world can be tricky without technical knowledge. Marketing leaders aren’t software developers but are often relied on to get content produced and published on various channels, sometimes without much technical support. That’s where a CMS platform comes in.
What’s a CMS Platform?
Let’s do a quick recap. What is a CMS platform again? A content management system, commonly called a CMS, lets users create and maintain an online presence without needing any coding knowledge or experience. This powerful tool grants access to all the resources necessary to create a stunning website that captivates visitors.
CMS tools empower your marketing team to quickly create, store, and publish content without wasting a software engineer’s valuable time and energy.
There are a ton of use cases for a CMS tool. Here are just a few. With a CMS, you can:
- Create and manage content, customize the design of your site, and install extensions to add functionality to your site — all without coding.
- Collaborate with teammates on web pages and content for easy editing and design work.
- Store your content in one consistent location.
- Optimize your SEO strategy with plug-ins and add-ons.
- Schedule out content ahead of time.
Now, imagine you could do all of that still…but with a little boost. AI — the talk of the town — has the potential to shape nearly every facet of an organization. In fact, more than 80% of industry experts integrate some form of AI technology into their online marketing activities. For marketing leaders like yourself, AI paired with your CMS could dramatically improve your processes and efficiencies. Here’s how.
Unlocking the Power of AI – 4 Benefits of AI and Content Management
It’s fair to feel a bit wary of the hottest new tech. Will it replace jobs? Can AI really be sentient? Will it replace the need for human writers? Before you spiral, let me share a few ways that AI can help your team with content management so you can create higher quality, more personalized content for your audience.
Here are the top 4 benefits and uses of AI in Content Management:
1. Smart Content Analysis and Categorization
As a marketing leader, you want to be sure that every piece of content your team publishes reaches the right audience at the right time to help them convert. That’s the goal, right? But reading, reviewing, and analyzing a piece of content can take a good chunk of time out of your day. Not to mention that it takes serious brain power to evaluate that audience-content fit.
AI can make that process a whole lot faster. With AI-powered content management, bots can analyze a piece of content to identify its sentiment and overall tone. This way, your content managers can quickly determine whether a piece of content is right for their audience or if it needs some tweaking before it can really engage the intended consumer. Some CMS platforms lean on AI to automate content categorization, text labeling, sentiment analysis, keyword extraction, and more.
2. Automatic Image Tagging
There’s a whole lot of noise online. Content creators are constantly competing — trying to be the ones to stand out. Whether you’re publishing a recent blog or a new web page, images are a pretty important way to make your content eye-catching. Not only do images improve written content and increase user engagement, but they also provide e-commerce sites with income from hosting stock photos.
But if those images are going to be found, they need to be tagged to be successful for SEO purposes. Unfortunately, image tagging is a huge time suck. It’s slow and mundane—just the kind of work for AI to tackle. AI-powered content management systems analyze and tag images in seconds using image recognition tools. Then it can use them for keyword metadata enhancement.
3. Scalable Personalization and Predictions
CMO by Adobe reports that 66% of consumers say they will abandon a purchase if they encounter content that’s not personalized for them. The hunger for a personalized experience isn’t going away. As many as 89% of digital businesses are investing in personalization for customers. When creating content, every marketing department’s goal is to deliver content that reaches their desired audience and matches the personality and interests of each buyer.
That’s a huge task on its own. But with AI, it’s possible. A human can only analyze generalized data about generalized audiences. AI algorithms, however, can track individual user behaviors and patterns. Use AI in content management to watch what users do on your website or app. Then, use that information to predict future needs and expectations. With this functionality, marketing teams can access valuable user research to create dynamic content, real-time personalized recommendations, individual offers, and more.
Automate Your Work
Capacity’s enterprise AI chatbot can help:
- Answer FAQs anytime, anywhere
- Find relevant documents within seconds
- Give surveys and collect feedback
4. Time-Saving Content Creation Assistance
Now for the biggie. AI has the power to speed up the actual process of creating content. I know, the thought of a robot creating all of our content is a bit scary. But think about it. While AI still isn’t great at coming up with original content ideas or creating nuanced pieces of content. A well-trained AI tool can drive the efficiency of writing projects. Use AI to speed up the tedious steps in content creation, like gathering research and factual information, producing briefs and outlines, and improving the editing and revision processes. And, of course, we can’t forget, it can help populate and distribute content via a knowledge base, too.
AI in your content management platform can take on the laborious and time-consuming tasks that would take content creators several hours. Then, your writers and creators are free to do the deep work required to create high-value, relevant content for each target customer.
Why It’s Time to Hop on the AI-Powered Train
With AI in your content management system, take your content to the next level while maintaining efficiency in your team ops. Automate tedious, time-consuming tasks and give time back to your team. With that extra time, they can produce high-quality content optimized for your specific audience. With the right tools and strategies in place, unlock the power of automation and streamline your operations with intelligent AI assistance.
Ready to test your hand at AI? Try Capacity for free!
