How does customer support add value?

Whether you’re Amazon or small mom-and-pop operation, customer support systems add value to a business by driving revenue, referral traffic, and customer lifetime value (CLV). Answering questions pre-purchase, assisting with the transaction, and troubleshooting post-purchase are only a few ways in which customer support is crucial to the client experience. According to a poll by Anderson Consulting, 62% of internet shoppers said they’d purchase more products if live customer support was available!