The ability for an organization to adapt to digital transformation without disruption. All teams, and team members, must work together to ensure successful transformation without dilution.

Artificial intelligence

Smart machines that can emulate human intelligence and perform tasks that require human intelligence. They also have the ability to learn, which, over time, makes them even smarter and more efficient.


Big data

This indicates the mass of data that can be retrieved. Software can then be used to provide companies with deeper insights and predictions that wouldn’t be feasible without technological advances we have access to today.


Cloud computing

The option to store and access data and programs through an Internet-based system.

Customer centricity

Digital transformation should be led by customers’ needs. The customer experience involves many touch points. As such, digital transformation should involve a strategy that produces a consistent and enjoyable customer experience.

Customer experience

This term defines every interaction between a customer and a business throughout the buyer’s journey. Digital transformation should be led with the objective of improving every touchpoint included in the customer experience.



In terms of digital transformation, data should be transparent and empower staff to find relevant answers to inquiries.

Data analytics

Using a computer system/software to analyze masses of raw data to provide recommendations.

Digital transformation

Incorporating new business applications to digitize data and applications. This will also transform the way the company works and looks at their operations.


Taking information and making it available through a digital format.



This is the system in which your new digital systems and tools will operate.



These are unique measurements that can be used to track the progress of your digital transformation and measure it against your initial goals. There might be common KPIs that every organization uses, and KPIs specific to your company’s particular needs.


Long-term value

This involves looking at digital transformation from a long-term perspective as opposed to expecting short-term profit creation. It can be a difficult task for companies who need to produce a quick ROI. But, digital transformation is supposed to be designed to ensure a company can thrive in the digital era and remain competitive.


Machine learning

The automation of analytical model building. Machine learning is a branch of artificial intelligence that builds upon the idea that computer systems can identify patterns and learn from data with little-to-no human intervention.


Natural language processing

As a branch of artificial intelligence, and a subfield of linguistics, NLP refers to how computers can process and analyze natural language data.



Scalability is the ability to handle a growing or evolving workload.

Support team

A team of employees created to improve a variety of factors such as decision-making or problem-solving.