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What is a digital transformation sponsor?

by | Apr 20, 2021

A digital transformation sponsor is the individual or group of individuals who lead the digital transformation strategy within an organization. The sponsor will have access to or management of resources and funding. Typically, they are also an authority within the company such as an executive or CEO, CDO, CMO, COO, or CIO.

Additionally, the digital transformation sponsor will help to define the scope of the initiatives and the communication strategy throughout the company. They will manage the progress, align activities with different departments, measure the value, and address any unforeseen or expected challenges to ensure a successful initiative.