A digital-ready culture is one that embraces the ability to move across digital channels when interacting with a brand or service. A digital-ready culture also uses mobile devices to connect and interact.
Mobile devices have come a long way, and there is increased pressure on organizations to deliver digital initiatives. One of the biggest obstacles is integration and data silos. Therefore, it takes a culture ready to innovate that goes beyond IT. It is the age of the citizen developer who encompasses a digital-ready culture.