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What is a digital-ready culture?

by | Apr 23, 2021

A digital-ready culture is one that embraces the ability to move across digital channels when interacting with a brand or service. A digital-ready culture also uses mobile devices to connect and interact.

Mobile devices have come a long way, and there is increased pressure on organizations to deliver digital initiatives. One of the biggest obstacles is integration and data silos. Therefore, it takes a culture ready to innovate that goes beyond IT. It is the age of the citizen developer who encompasses a digital-ready culture.