Functional alignment is where a business understands customer expectations and personas and meets those needs by using the customer’s language and preferred means of expression to describe product features and benefits.
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Founded in 2017 by David Karandish and Chris Sims, and part of the Equity.com incubator. Proudly headquartered in St. Louis.
Learn MoreFunctional alignment is where a business understands customer expectations and personas and meets those needs by using the customer’s language and preferred means of expression to describe product features and benefits.