Image of a five-star customer experience

Customer Experience Certifications

There is no better time for all businesses to realize the depth and importance of the field of customer experience. Customer experience requires a cohesive set of principles and criteria to help it grow.

There are several professional bodies providing certification programs. One such entity is the Customer Experience Professional Association (CXPA), a non-profit organization for CX professionals. 

CXPA wants to help CX professionals make experience management central to business operations, and leverage their expertise to drive progress.

CXPA is committed to improving the customer experience profession’s influence and exposure, developing common standards and concepts governing customer experience.

CCXa training assesses experts for their knowledge and breadth across six main CX competences, including:

  • Customer Focused Culture
  • Voice of the Consumer
  • Customer Awareness
  • Understanding Organizational Adoption and Responsibility
  • Customer Knowledge
  • Strategy
  • Experience
  • Development, Change, and Performance Metrics
  • ROI

The Authorized Resource Training Provider (ART) is also a resource. Authorized Resource Training companies are CXPA certified training services to support practitioners in completing Certified Customer Experience Professional (CCXP) certification training. Authorized Resource Training Providers have been subjected to a stringent accreditation process approved by CXPA to help individuals get the CCXP credential internationally recognized.

ART provides a thorough understanding of CX values, best practices, and examples to educate CX pros for the CCXP test.

Other organizations which offer CX certifications include:

  • Forrester Learning
  • Medallia
  • Prometric
  • The Customer Service Institute of America
  • CX University
  • McorpCX
  • SQM Group

Do you have to be certified? It can be difficult to stand out from the crowd in your profession. The certification process, in particular, in the fields of market research and customer experience, plays an important role in career development.

Certification is particularly crucial in the evolving field of CX and Voice of the Customer (VOC). You have to grab people’s attention as you compete for the best incentives, most interesting jobs, and most competitive compensation.

Becoming CX accredited is a good indicator that you’re an industry leader—driving CX innovations and best practices.

In fact, documented evidence of your training leads to respect and acceptance of your expertise as a CX specialist. In particular, companies like Apple, VMWare, Kodak, Wal-Mart, Hilton, and T-Mobile strongly approve of certification. And your certification stays with you. Your investment will continue as you participate in continuing education.