There is no better time for all businesses to realize the depth and importance of the field of customer experience. Customer experience requires a cohesive set of principles and criteria to help it grow.
There are several professional bodies providing training and certification. The Customer Experience Professional Association (CXPA), for instance, is a non-profit association co-founded by Bruce Temkin, Jeanne Bliss, and an influential board of directors.
CXPA wants to help professionals in the field of customer experience make managing customer experience an integral part of how their businesses operate and allow them to leverage their expertise through their organizations.
CXPA is committed to improving the customer experience profession’s influence and exposure, developing common standards and concepts governing customer experience.
CCXa training assesses experts for their knowledge and breadth across six main CX competences, including:
The Authorized Resource Training Provider (ART) is also a resource. Authorized Resource Training companies are CXPA certified training services to support practitioners in completing Certified Customer Experience Professional (CCXP) certification training. Authorized Resource Training Providers have been subjected to a stringent accreditation process approved by CXPA to help individuals get the CCXP credential internationally recognized.
Authorized Resource Training Providers provide an in-depth understanding of CX values, best practices, and industry examples to educate practitioners in preparation for the CCXP test.
Other organizations which offer CX certifications include:
Do you have to be certified? It can be difficult to stand out from the crowd in your profession. The certification process, in particular, in the fields of market research and customer experience, plays an important role in career development.
Certification is particularly crucial in the evolving field of CX and Voice of the Customer (VOC). You have to grab people’s attention as you compete for the best incentives, most interesting jobs, and most competitive compensation.
Becoming CX accredited makes a strong statement that you are among the industry leaders—up-to-date with CX innovations and educated on best practices.
In fact, documented evidence of your training leads to respect and acceptance of your expertise as a CX specialist. In particular, companies like Apple, VMWare, Kodak, Wal-Mart, Hilton, and T-Mobile strongly approve of certification. And your certification stays with you. Your investment will continue as you participate in continuing education.