Outbound Campaigns
Reach them before they reach for the phone.
Automate proactive SMS and voice outreach with compliance built in. Drive bookings, renewals and revenue without adding headcount.
Why this matters
When outreach is manual, reminders slip, leads go cold and compliance becomes a liability. Capacity’s outbound campaigns for contact centers automate proactive SMS and voice outreach so your team stays ahead of every appointment, renewal and follow-up.
Get the highlights
Outreach that runs itself
Set up your campaign and let Capacity handle the rest: SMS, voice, compliance and reply routing.
Compliance built in
TCPA-compliant by default. Send windows, opt-out management and carrier registration are always enforced.
One platform, end to end
Train your AI once to use and rely on it everywhere in the Capacity CX Automation Platform.
Outbound campaigns: Customer results
$650K
Revenue generated by Culligan in the first 60 days of SMS Campaigns
3,000+
Meetings booked by Culligan through AI-powered outbound SMS outreach
85%
Of contact info updates captured via SMS by a top 10 life insurance agency, avoiding $24K in call center costs
Explore SMS and voice campaigns
SMS Campaigns
Scheduled SMS outreach that keeps every customer on track
Automate appointment reminders, renewal nudges and service alerts at scale with compliance, reply routing and opt-out tracking handled automatically.
Built-in compliance management
Every campaign applies send window enforcement, opt-in and opt-out management and carrier registration automatically.
Replies routed where they belong
Customer responses route directly into your contact center. No personal phones, no untracked conversations.
Campaign tools built for volume
Blast campaigns, keyword responders, deliverability reporting and bulk contact import. Ready to run without custom development.
Voice Campaigns
Outbound voice that goes further than a dialed message
Capacity Voice Campaigns survive call screening, protect your disclosures and turn answered calls into real AI agent conversations.
Smarter than a standard dialer
AI-powered call screening detection and timing ensure your message lands with a real person. Never clipped, never dropped to voicemail.
Calls that become conversations
Voice AI agents collect information, confirm details and triage issues after pickup. No live agent required.
Compliant outreach by default
Call windows are enforced automatically by recipient timezone, with every interaction logged to the contact record in real time.
Contact Center ROI
Trusted by 20,000+ organizations
Explore the Capacity AI platform
AI Agents
Agent Assist
Post Interation Workflows
Outbound
Integrations
AI Knowledge Orchestration
Frequently asked questions
What is an outbound campaign?
An outbound campaign is a scheduled, automated program that contacts customers proactively before they reach out to you. Common examples include appointment reminders, renewal notices and lead follow-ups. Capacity supports both SMS and voice outbound campaigns from a single console with compliance built in.
How do you set up outbound campaigns for a call center?
In Capacity, campaigns are configured inside the CRM Campaigns module. Select your channel, upload your contact list, set your message sequence or Guided Conversation flow, define your send window and launch. No third-party dialer required. API setup is also supported.
How do you attribute revenue to outbound campaigns?
Capacity logs every send and call attempt against the contact record in your CRM. Teams connect campaign activity to downstream deal and pipeline data to track bookings, renewals and conversions driven by each campaign.
What is the difference between SMS Campaigns and Voice Campaigns?
SMS Campaigns send scheduled outbound text messages to a contact list. They are ideal for appointment reminders, renewal nudges, service alerts and lifecycle notifications. Voice Campaigns use an outbound virtual agent to call contacts, handle call screening, deliver compliant disclosures and conduct interactive conversations after pickup. Both are available from the same Capacity console.
Is Capacity TCPA-compliant for outbound messaging?
Yes. Capacity automates opt-in and opt-out management, enforces timezone-aware send windows and handles 10DLC and Toll-Free Verified Sender registration for SMS. Voice Campaigns include Smart Payload Timing to protect disclosures and enforce compliant call windows by recipient timezone.
What happens when a customer replies to an outbound SMS?
Customer replies route directly into your contact center queue. Agents handle responses within their existing workflow. Replies do not go to a personal phone or an unmonitored inbox.
Do I need a separate dialer for Voice Campaigns?
No. For campaigns created through the Capacity console, Capacity manages outbound dialing, scheduling and retry logic natively. No third-party dialer is required for standard use cases.
How does Capacity differ from a standalone SMS vendor or dialer?
Standalone tools handle outbound in isolation. Capacity connects outbound campaigns to the same AI knowledge layer that powers your inbound virtual agents. That means your outbound messaging stays consistent with your inbound content, your contact data is centralized and your agents see the full picture when a customer reaches out after receiving a campaign.
Can SMS Campaigns support two-way conversations?
SMS Campaigns are designed for scheduled outbound messaging rather than adaptive two-way virtual agent conversations. Customers can reply and those replies are routed to your agent queue. For two-way AI-led SMS interactions, Capacity also offers a separate SMS Virtual Agent product.