PepsiCo Saves 5000 Hours per Year with Answer Engine®

PepsiCo is an iconic food, beverage, and snack corporation. Their products, including Lay’s, Gatorade, SodaStream, and of course Pepsi Cola, are enjoyed by consumers around the world more than 1 billion times every day. 

Problem

PepsiCo discovered that knowledge silos are a massive challenge. Valuable information was stored in data silos around the world, and employees struggled to find it—or even know it existed.

Whether it was documents or presentations, spreadsheets or records, voice of customer videos or executive advice, information was getting lost. Important data was stored across thousands of internal systems and numerous third-party vendors.

Plus, with offices worldwide, consumer research and analytics teams worked on the same projects but lacked visibility into each other’s successes and learnings—slowing down the entire process.

Solution

To help optimize their projects, PepsiCo turned to Capacity and deployed the Answer Engine®.

Rather than spending hours searching for specific files or information or guessing about the efficacy of advertising campaigns, employees can simply ask for what they need—and the Answer Engine® searches through millions of pages of content living across both first and third party connections, to find answers in seconds.

Capacity shares the exact location answers are found and summarizes the results.

The Answer Engine® connects to the systems PepsiCo already uses, essentially creating a one-stop-shop for knowledge.

Results

Now, PepsiCo consumer insights and marketing teams can learn from each other’s wins and challenges, even if they’re across the globe. By democratizing knowledge, the teams can distribute and take action on consumer insights that benefit everyone.

As a result, PepsiCo:

• Leverages the millions of consumer insights they generate
• Saves more than 438 hours each month
• Grew monthly users by more than 2500%

With easier access to information, PepsiCo can collaborate easier, all across the world—resulting in not only better employee experiences, but also higher efficiency, more effective work, and better output overall.

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