Designing the optimal customer experience (CX) for your company takes creativity, experimentation, and above all, the ability to listen. That said, there are a few simple, easily accessible steps any support team can take to get started:
- Create a vision of how you want your customers to feel before, during, and after doing business with your company.
- Identify any current roadblocks.
- Research and identify the physical and digital customer support tools your team needs to overcome said roadblocks.
- Communicate a clear, actionable plan to the teammates involved at each touchpoint.
Follow-up with your customers on a regular basis to gain an understanding of your CX plan’s strength and weaknesses—and modify accordingly.