How do you design a great customer experience?

Designing the optimal customer experience (CX) for your company takes creativity, experimentation, and above all, the ability to listen. That said, there are a few simple, easily accessible steps any support team can take to get started:

  1. Create a vision of how you want your customers to feel before, during, and after doing business with your company. 
  2. Identify any current roadblocks. 
  3. Research and identify the physical and digital customer support tools your team needs to overcome said roadblocks. 
  4. Communicate a clear, actionable plan to the teammates involved at each touchpoint. 

Follow-up with your customers on a regular basis to gain an understanding of your CX plan’s strength and weaknesses—and modify accordingly.