Chatbots can work anywhere, B2B and B2C. In the B2B environment, chatbots can collect leads, guide the buyer’s journey, expand upon current marketing efforts, and answer a wide array of questions from prospects. Moreover, chatbots can be deployed as customer service agents for a B2B audience.
Do chatbots work B2B?
Further Reading
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What exactly is an AI chatbot?
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An comprehensive introduction to chatbots
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What is chatbot automation?