What if you have limited resources and budgets?

You may not have the budget of an enterprise, but you’re in a good position if you don’t have to deal with legacy tech and outdated infrastructures either. Regardless of a limited budget, it’s crucial to determine where you can establish “quick wins” right away. Also, create your long-term strategy now, it will give you a guide to follow when you do have a larger budget. The quickest impact you can make is by deploying marketing automation.