How can a chatbot simplify customer support?

A chatbot is great at simplifying customer support by providing instant and accurate answers to FAQs. Rather than making a customer call a customer support center or send an email, a chatbot only requires the customer to ask the question. Chatbots are also always available to help 24/7, which means customers can get answers whenever they need them. If the chatbot has a LiveChat option and it doesn’t know the answer, it can seamlessly escalate the question to a member of the support team in real time.