Offering a knowledge base demonstrates that your company understands anticipatory service and the significance of a great customer and team member experience.

You can use your knowledge base to meet expectations they might not have even known they had. Rather than simply reacting to customer and team member requests, you can anticipate their needs, boosting employee experience and solidifying customer loyalty.

It’s about understanding that your customers and team members—like everyone else—are already overwhelmed with data. Your knowledge base can offer a guiding light, a path to knowledge with answers already available before questions are even asked.