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Will Enterprise AI improve customer retention?

by | Mar 17, 2021

Concerning customer retention analysis, it’s essential to consider lost revenue, lost upsell opportunities, and the cost of customer acquisition. Adding these numbers gives you the cost of customer churn. However, you must focus on both preventing customer churn while retaining existing customers.

Enterprise AI can gather insights to create actionable intelligence. For instance, AI can create logistic regression models based on historical data to determine customer retention percentages. Therefore, you can act before something happens.