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Is it important to align the transformation to a specific customer journey?

by | Jan 26, 2020

It is helpful to think of a consumer experience when designing a strategy—in other words, the number of experiences between a person and a company across all the platforms to carry out a task. Concentrating on these actually brings about a shift in the practical aspects of transformation by making the customer the priority.

It changes the company thinking to identify every digital tool and process that is needed to significantly improve the customer experience.