The right digital strategy starts with recognizing the needs of your end-users and working inwards. It should align with the objective of designing consistent and connected experiences for your end-users while also supporting your business goals. Nonetheless, the most critical aspect is keeping your customers satisfied.
In particular, creating self-service experiences that help people get things done is crucial for customer retention. However, this requires moving beyond individual apps towards providing device-and-location-independent access to your organization. As such, you can unlock the value of a robust digital transformation.