Ecommerce growth has been rapid over the last two decades, but the pandemic has driven unprecedented online business expansion and growth opportunities for many organizations. And that growth has created an urgent need for digital transformation to either modify or create vital business operations. While change can be challenging, companies profit and the benefits of digital transformation for employees are many.
Why is employee experience important?
Employee experience depends on several factors, but it primarily relates to what employees feel, observe, and encounter throughout their stay at a company. It includes every aspect of work that influences the way they describe their workplace. Improving employee experience creates motivation and optimal work input, which fosters growth and retention of top talent.
One way to improve employee experience is through the strategic implementation of digital technologies.
1. Digital transformation supports a consistent two-way feedback practice.
A digital workplace supports two-way feedback mediums that validate employee concerns and improve their performance.
- Peer feedback can support performance improvement by 14%, making it extremely powerful.
- Ongoing employee feedback can create a 12% boost in performance.
- Clear feedback can help organizations allocate resources appropriately with minimal waste. For instance, a CIO or other business leader can survey employee interest in a pre-work yoga program as part of workplace health initiatives.
- A support automation platform can support two-way feedback among teams.
2. Digital transformation enhances collaboration within the team.
No employee can stand independently — interaction and communication are vital. Lack of access to easy, intuitive methods of communication can create an overwhelming barrage of phone calls, emails, and tickets. But having an easy way to connect quickly with the necessary people and expertise improves employee experience.
- A mobile application improves team interaction and work.
- Project-based workspaces make easy collaboration possible.
- Detailed employee directories, social media profiles, and activity feeds enhance connections.
- Intranet communication software makes it possible to tag other team members in forums and comments.
- Document collaboration platforms like Capacity can promote transparency, allow simultaneous teamwork on a document, and monitor changes in real-time.
3. Benefits of digital transformation for employees mean easily understanding vital goals.
A focused team is a motivated team. An employee who receives manager assistance to set performance goals is more likely to be engaged than another who does not.
Employees can easily see the vision ahead and the milestones they need to reach when they have clear individual objectives. A personalized dashboard can help them start each month, week, and workday with measurable goals.
The dashboard can display and prioritize notifications, goals, and processes to offer a clutter-free working environment. Successful digital transformation also supports some company goals indirectly. For instance, an improved employee experience may result in a better customer experience when the team has the tools and motivation to provide top-notch service.
4. Digital transformation allows business leaders to reward and recognize employees easily.
Recognition improves employee experience and productivity, and a recent survey showed that about 37% of employees want more recognition for their contributions.
A good employee intranet software makes it easy to congratulate teams and individuals for doing their job well through regular video announcements or the organization’s noticeboard.
Plus, it can go a long way to reinforce employee productivity or behavior, as 90% of employees are likely to replicate an action after getting recognition for it.
5. Digital technology improves upskilling and onboarding.
Onboarding is a vital aspect of recruitment. In fact, a BambooHr survey revealed that organizations could lose up to 31% of new workers within the first six months of employment. On top of that, a Gallup poll revealed that a mere 12% of employees believe their company offers a solid onboarding process.
Capacity’s efficient learning management system supports new hires with the data, technical training, and contacts they need to thrive. Furthermore, an effective knowledge management system can also help upskill the existing employees in a self-paced, flexible way — even if they do remote work. This knowledge management system also helps leaders monitor the progress of upskilling and onboarding.
6. Benefits include improvement in employee retention rate.
Digital technology improves the engagement, attraction, and retention rate of employees. This benefits the organization’s bottom line, but those categories also encompass numerous benefits of digital transformation for employees.
Whether it’s easing a person’s daily routine work or simplifying their leave application process, successful digital transformation means a more satisfying employee experience that goes a long way toward reducing the frustrations that can cause high employee turnover.
7. A better employee experience means an improved customer experience.
No employee wants to deal with unsatisfied customers. Even highly skilled employees can find the experience draining and demoralizing. However, when the customer journey is automated and employees get the right digital tools to respond faster, improved customer experience improves employee experience.
Besides, streamlined customer interactions mean more consistent service. By incorporating client self-service and automation elements, employees have more time to help customers, especially those who require in-depth support.
Conclusion
The benefits of digital transformation for employees directly affect a company’s bottom line. As employees work with fewer manual processes and employee experience improves, customers enjoy a better user experience. And that means profitability increases.