Customer relationship management (CRM) and CX go hand in hand. But, CRM is more focused on finding, building, and nurturing customer relationships to improve customer retention. Nonetheless, without good CRM, it’s difficult to have a good CX.
Customer relationship management (CRM) and CX go hand in hand. But, CRM is more focused on finding, building, and nurturing customer relationships to improve customer retention. Nonetheless, without good CRM, it’s difficult to have a good CX.