Customers want help quickly, and they also want more transparency and authenticity. When businesses are overwhelmed trying to serve all their customers, it’s not always easy to focus on authenticity. However, it’s vital to employ a values-driven approach to CX that demonstrates a greater sense of purpose.
Start with deciding on the purpose. Deliver a larger promise of ensuring your human team members are authentic. When your employees understand the “why,” they become more authentic. Understand what matters most to your customers, and how you can deliver on those expectations. Trends are evolving at a blurring pace, and your business must keep up to remain relevant.