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How do customer records impact CX?

by | Apr 15, 2021

Customer records can come from any source such as marketing campaigns, service complaints, purchase history, product preferences, and more. These types of records act as a backbone for customer service, marketing, and sales initiatives. They also provide a complete view of order data, customer personas, sales records, and more.

When customer records are consolidated, you can achieve a 360-degree view of customer history. This pool of reusable data assets is vital for driving synergy across business units and for effective CX.