Marketing, social media, and top-of-funnel initiatives can help to expand brand awareness. Sales and customer service can also work collaboratively to improve brand recognition on various channels. Train your sales team on your target audience’s pain points and preferences. Next, track the impact of their activities.
When your CX is effective, brand awareness will expand naturally. More customers will also act as promoters and brand advocates, performing the job of marketers and sales representatives and offer relatable experiences to other consumers.