An illustration of a robot typing on a keyboard to represent chatbots

Chatbot Benefits

Businesses have realized how important personalization is for the user of today. One of the most value-adding features of any SaaS product is its ability to leverage user data to offer the personal touch modern-day users expect, without overstepping the budget. By deploying data-collecting tools, organizations can offer customized experiences to attract their target audience. Chatbots can be an inexpensive, automated way to learn about what your customer base wants.

Extensive customer service.

At any given time, customers will need help figuring out which products and services fit their needs. Customers may also have questions before making a purchase or about shipping times. In any of these common scenarios, chatbots can offer real-time assistance, almost akin to an in-store sales representative.

Save money.

Chatbots can assist a large amount of customers simultaneously, providing a level of support that would otherwise necessitate a large (and potentially expensive) support staff. Chatbots can scale with your business, and if it is AI-powered, it can become smarter and more accurate over time without the need for additional programming.

Reduce errors.

Let’s be honest, we humans make mistakes. We forget, we accidentally send off the wrong info, we let our emotions get in the way of logic. While chatbots certainly aren’t perfect, they’re far more dependable when it comes to regurgitating policies, data, answers to FAQs, and more. What’s more, chat logs can be audited for regulatory purposes where fit.

Increase revenue.

As your chatbots are able to assist multiple customers at once, you can then translate that service into increased revenue. More customers will feel satisfied with your company’s level of response and will then continue to buy your products and services for years to come. According to IBM, up to 80% of routine customer service questions could be answered by a chatbot. Unlike human support staff, chatbots can respond to questions day or night, weekends or holidays.