Retail has shown one of the greatest transformations in the digital era. While you can’t digitize physical products, almost every other facet of the shopper’s journey has been digitized. Known as omnichannel shopping, customers can test out the physical products in-store and make their purchase online.
Or, they might research a product on the retailer’s website and make a purchase in-store. Further, we are seeing many more retailers embrace self-checkout kiosks and/or enabling their associates with mobile checkout devices so they can help customers make their purchases without having to stand in line waiting for an open register.