When automating customer support it’s important to focus on meeting the customers’ expectations. Anticipating the needs of the customers and providing them with easily accessible resources can defuse a negative situation. Using technology such as a helpdesk or chatbot can connect a customer to the answers they need or the support team member they need. LiveChat is a great option to automate customer support for companies that use a chatbot on their website. A chatbot with LiveChat features can answer the FAQs and seamlessly escalate them to a member of the support staff.