Technology powered by artificial intelligence (AI) is extremely helpful when it comes to customer support. AI is defined as software that learns to replicate intelligent human behavior. By using AI-powered technology, such as a chatbot, in customer support, the technology can pick up on patterns, customer behavior, and feedback and use that information to learn and improve its answers and responses.
While AI doesn’t automate customer support itself, it plays a big role in the quality of support that a customer receives and it reduces the amount of work and human interaction required from customer support staff.