What is application integration?

Most modern organizations utilize a host of different applications to conduct business. From e-commerce systems like Shopify and Magento to payroll software such as ADP, businesses typically require multiple digital tools to conduct sales, follow up with leads, and manage human resources.

Application integration is the discipline of centralizing and sharing the data and knowledge held within each of these different programs. Robotic process automation (RPA) software often contains application integration functionality, as it’s a crucial piece of workflow automation.