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Where should we start our CX journey?

by | Apr 15, 2021

The first step is to realize that the only way to drive change and maintain a competitive advantage in an increasingly-saturated marketplace is by understanding what your customers need and want. The next step is to create a customer-centric culture.

Business-as-usual is not an effective strategy in the digital age. It’s no longer enough to only focus on cost and quality. To increase market share requires a customer-centric organization.