What does generation Z expect of their customer experience?

Gen Z is the first generation to be raised in the age of smartphones. Invariably, their purchasing power is increasing. Over the next decade, Gen Z will account for 40% of consumer spending. Over half of the Gen Z population prefers to purchase products and services online. As a result, it is vital to monitor evolving Gen Z expectations, especially as they change with new technologies and as the Gen Z population gets older.