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How do we determine our next channel?

by | Apr 16, 2021

In most cases, the difference between ordinary and an exceptional experience lies with the

Customers want meaningful journeys across all channels. To determine your next channel, think about the types of problems your customers want to resolve. What types of interactions are needed? How are your customers segmented?

Take a look at your existing channels, and figure out how they relate to your CX strategy. Review your staffing needs and where you would apply automation. Will your channel meet changing demographics?