How do chatbots qualify leads?

By asking the right follow-up questions! Guided conversations and natural language processing (NLP) are the two key technologies that empower chatbots to qualify leads without any human interaction. Made possible by artificial intelligence, these properly equipped bots understand the intent behind a user’s inquiry, and guide them down an intuitive path of clarifying questions to understand if they’re a lead. 


If the chatbot determines the user qualifies as a lead, it can automatically take the next steps. Depending on the needs of the business, an AI-powered chatbot can instantly reroute the conversation to a human-in-the-loop, or an internal subject matter expert (SME). If equipped with application integration, the bot can also store the lead’s information in whichever CRM the company utilizes, so the sales team can quickly follow up.