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Do chatbots increase conversion rate?

by | Oct 5, 2020

In short, yes! While the data around chatbots ability to drive conversions is still being collected and evaluated, there are a number of very promising case studies. One such example was a web design firm’s Facebook Messenger chatbot that achieved a massive 72% click-through rate when redirecting users to a landing page!

Further Reading

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What exactly is an AI chatbot?

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An comprehensive introduction to chatbots

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What is chatbot automation?